Squid Game Season 2 finally made it, but did it really measure up to what it promised? The first season drew viewers in by dramatizing the battles in an intense story with unique social commentary and shocking plot twists, but Season 2 doesn’t pack the same punch. Let’s analyze all the reasons the second season has failed and how it significantly differs from Season 1.
From the name given to new developments and what fans should expect, this article will explore wide-ranging, maze-like features of this season, from the story to the commercialization shift the show has taken and how it changes the old narrative on capitalism and exploitation.
The Squid Game Brand vs. the Original Message

When Squid Game Season 2 was released on Netflix, it was not just any old show. It suddenly became a global phenomenon. Audiences seemed to be glued to their seats by the extreme competition and heavy criticism that the show threw at capitalism. The series showed how poor, desperate individuals became entertainment for the rich as they were risked to play their lives for money. Such a social commentary alongside the intense drama made Squid Game one of the most-watched shows in the world.
Later, given the buzz surrounding the series, it caught on as a brand: merchandise, spin-offs, reality shows, and even live events were created. While that is good for Netflix’s bottom line, it somewhat dilutes the message of the original series. Squid Game was intended as an indictment of avarice, and it’s turning out to become something else: a cash cow.
In Squid Game Season 2, that line is harder to draw between the critical discourse of capitalism in SQ and its commercialization. The more the story is about entertainment for the public and its fan expectation fulfillment rattling the original message, the more it is a cause of disaffection among fans that many believe the show lost its edge.
What Went Wrong in Squid Game Season 2?
In Squid Game Season 2, Gi-hun (Lee Jung-jae) is repeatedly at his work, trying to find the masterminds behind the deadly game. But the season does not seem to follow the appropriate timeline. The first two episodes are too long and awkward in terms of filler. Instead of making a beeline for revenge on Gi-hun’s journey to the recruiter or anything else, that completely slows one down from the kick of fast-paced drama that made up the first season so excellent.
The other drawback is that the new games introduced in Season 2 seem rather stale. Sure, they are great to look at and quite different from the usual childhood games, but they don’t have any emotional punch when compared with the original games. For example, the creepy doll from the first season returned with yet another Red Light Green Light game, but it feels more like fan service than anything else for the story.
The Repetitive Plot and Unnecessary Filler
Squid Game Season 2 has yet another typical and annoying factor when it comes to its storyline, doing very little to differentiate the current iterations. There seems to be nothing fresh: the same old deadly games, murderous alliances, and fusillades of treachery between Gi-hun, other players, and the season’s competition. It’s still high stakes and a helluva lot aboard, but this season brings virtually nothing new to the equation.
Therefore, these thrill seekers who might find themselves overly or profusely hired at the end of the first season might be sorely disappointed having seen season two. Again, it didn’t help that the new characters and side stories were either: “They have been way too dispersed around here compared to the main plot.” Sure, it is nice to see a few more women and more diverse players in the games, but most of the new characters haven’t really made an impact at all. Their stories don’t connect to the main one, and by the end, it is quite obvious that some of them are not going to return.
Squid Game: A Global Phenomenon and Brand
It is quite impressive how Squid Game Season 2 has progressed from the time of its first season, and with this stunning progress, it is easy for the fans to feel disappointed. The show has already been seen as a global phenomenon, which is being branded by Netflix. From merchandise to collaborations with major brands like Crocs and Mattel, and even real-life game simulations, Squid Game is already starting to look like a huge money-making machine.
But this means, much worse, that it is beginning to feel like a product more than a piece of art, really. Included in the increasing commercial side of Squid Game Season 2 are the spin-offs and reality shows. It would be difficult to say that the difference is not what it used to be between Squid Game: The Challenge, which is a lived version of the game but minus the fatal consequences, and what is supposedly a take on capitalism via satire.
What’s Next for Squid Game?

Visitors are on the edge of their seats awaiting the arrival of Season 3. But the burning question in mind is: Can this show bring back its former glory? The end of Squid Game Season 2 leaves a shocking cliffhanger and promises to take Gi-hun on a journey of hunting for the game to bring it to an end: new beginnings. Yet, reporting on the way the series has gone by now, one finds it hard to imagine that the story would retrace its steps back to the original social critique.
Will Squid Game return to its strong message about the exploitation of the poor or continue to put up its show to its global fan base and become just another revenue-generating franchise?
Perhaps Season 3 will offer some of its findings, but it is also possible that the series will never be the same again. It remains to be seen.
Conclusion
Squid Game Season 2 wasn’t quite all that I thought it would be: an impressive spectacle and some great performances aside, the pacing is off, and recycled plots sometimes make one suspect commercialization creeping in—and that at the expense of an otherwise kick-ass sequel. What began as a promise that alluded to possible dangers of capitalism is lost in its evolution into a brand.
The ones who enjoyed the magic of Season 1 are bound to be somewhat disappointed. But there is still hope that Season 3 will redeem the series back to its roots.Meanwhile, the world is waiting for Season 3. In the meantime, one is left to ponder: Will Squid Game rise again to glory on that podium of democratic and social critique, or will it become just another mean spectacle for entertainment purposes only? Only time will tell.